Background

Twenty years, one direction.

Every promotion I've had came from the same habit: understanding the layer below well enough to run the layer above. NOC engineer, NOC manager, senior manager of technical operations, director, VP, CTO — five promotions at one company over eleven years, then technology leadership at the next.

All of it for US companies. All of it from Mexico. Fifteen years of remote, cross-border technology leadership before most companies had a policy for it.


VP of Technology
US digital media company · 2022 – present · Hermosillo, Mexico

Technology ownership company-wide: infrastructure, developer operations, corporate IT, and security.

Chief Technology Officer
US digital media & ad-tech company · 2011 – 2022 · Hermosillo / Los Angeles

Joined as the first NOC engineer of what became the company's Hermosillo operations centre. Promoted five times over eleven years to the senior-most technology role, concurrently serving as VP Operations for the Mexican entity.

Head of Networks & IT Security
Mexican state government agency · 2010 – 2011 · Sonora

Led the networks and IT security department, overseeing network infrastructure and security operations for the agency.

Head of Systems
Universidad Tecnológica de Hermosillo · 2002 – 2010

Systems leadership for the university — where the habit of running things that cannot be allowed to fall over began.


How this shows up in the work

I've done the on-call shifts, written the runbooks, and managed the escalations. When I assess an operation, I'm not comparing it to a framework — I'm comparing it to systems I've personally kept alive. That's why my findings come with priorities and costs attached, not just observations.

Employers are unnamed here by professional obligation — specifics gladly discussed on a call, within the bounds of confidentiality.

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